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In the A – Z of Marketing … B is for Banners

In the A - Z of Marketing ... B is for Banners  If you ever visit exhibitions or browse stands at shows then chances are you've seen banners promoting products and services. Banners are a great...

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Why I Still Love My Skoda – One Year On

Why I Still Love My Skoda - One Year On Just before Christmas 2012 I treated myself to a new car. It's a Skoda and when I first heard that the car that matched all my...

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What Does a 24 Year Old Think about Social Media?

What Does a 24 Year Old Think About Social Media Over the past 6 months at Appletree, I have been blogging about and using social media much more than I would from home. So what's it...

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The Journey So Far!

  2013 has been a quite a roller-coaster ride for me personally and professionally. There have been some major changes and learning experiences during the year. The journey has been somewhat interesting, from facing redundancy to...

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The Truth About Marketing

The Truth About Marketing Marketing is not as simple as you might think. It's made up of many different activities, so how can you tell the difference? Here's a simple guide. You're at a Christmas party...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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