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One of the most successful marketing tactics I’ve used at networking events is telling people that I’m too busy to take on new clients. What happens? People come up to me and ask me to help...
One of the most successful marketing tactics I’ve used at networking events is telling people that I’m too busy to take on new clients. What happens? People come up to me and ask me to help...
I first learnt the basics of public speaking over twenty years ago, when I joined my local Toastmasters group. Every two weeks, I went along to learn how to beat the nerves I felt whenever I...
Whether you’re looking to reach a wider audience, launch a new coaching service, or promote your latest book, here’s how I think you can use podcasts to help you stand out. Interview or be interviewed? I’ve decided...
If you’re looking for a quick way to create copy for your next newsletter or blog, an online AI tool can save you a lot of time. If you’re a coach, ask an AI tool “What...
Every year since I set up Appletree, way back in 2000, I have been posting Christmas cards to my favourite clients, along with top prospects and my most loyal suppliers and supporters. Every year, I buy...
This is the title of a book I’ve just read, by Chris Merrington, the cover of which says that it’s a ‘practical negotiation guide to more profitable client relationships …’. He’s written it mainly for marketing...
The Marketing Expert for this letter is the lovely Lisa Newport, who runs the My Ruby Slippers Style Academy. Read More
When I started thinking about this series of blogs, I looked for some images that I could use, to bring each article to life. I wanted a letter to put into each one, that I could...
In last week’s blog we looked at the problem that many services businesses struggle with – the problem of losing clients. Read that post again if this is something your business struggles with. So how do...
Two weeks ago in this blog, I wrote about the problem that many small service businesses face, in that their competitors seem to be getting all the work. You can read that blog again here. Following...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...