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Wednesday 13 April 2016

“How Do I Keep My Clients?”

In last week’s blog we looked at the problem that many services businesses struggle with – the problem of losing clients. Read that post again if […]
Wednesday 17 February 2016

How to Use a Blog to Show How Your Business is Better than Your Competitors

Two weeks ago in this blog, I wrote about the problem that many small service businesses face, in that their competitors seem to be getting all […]
Wednesday 29 July 2015

The 4Ps of Marketing – Number 3 = Place

A little while ago I started writing a series of blogs about the 4Ps of Marketing. So far I’ve covered Price – how to decide what […]
Wednesday 1 July 2015

When Does a Product Become a Service?

And what happens to your marketing when that happens? The way in which products and services are marketed is very different. With a product, you can […]
Wednesday 3 June 2015

“What Do You Do?”

Have you noticed how, at every networking meeting you go to, there are people who start a conversation by asking “What do you do?” And have […]
Wednesday 25 March 2015

Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself

Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself Are you a Marketing Consultant? If not, why are you trying to do your […]
Wednesday 18 March 2015

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing   How often do you think that you’ll just spend a little more on a […]
Wednesday 28 January 2015

Why Do We Use Social Media?

Why Do We Use Social Media? In January I joined one of my clients at their quarterly Staff Meeting. Usually this is when they all get […]
Wednesday 17 December 2014

The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year!

The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year! On the first day of Christmas my true love […]