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How do you create a list?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Start with who you already know. Send out an invitation to all the people you have contact with, but make sure that they are eligible. The prequel to this post reminded...

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Why should businesses have a list?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Many marketing specialists often say that it?s important to have a list, which is a database of interested, like-minded and relevant contacts who would like to know more about you and...

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10 top tips for Twitter

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] These tips were compiled for a social networking seminar given last week, so I'm sharing them with you: 1. Write quality tweets It's extremely important to write good content. If people...

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Are you listening to your customers?

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] I recently went to a presentation on social media. The introduction was given by the local mayor who was full of negativity about the dismal start of the economic outlook. He...

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Promote your passion on video

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] On Monday I spent a very entertaining afternoon with Microsoft in Reading helping them to film a number of staff saying what they like about the new Office 2010 that?s being...

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Why should people interact online?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Online marketing and social networking thrives on interaction. Without this, there is no purpose to doing any of it! It would be like talking to an empty room with an echo....

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What does make your business green?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Going green is mostly about being efficient in what you do, and minimising wastage. It arises from a poignant focus, an understanding of the environment you work in, how your customer...

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Can you make money by going green?

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Are you doing your bit to save the environment and reduce your carbon footprint? And if you are, can you use what you're doing to make money, by telling people what...

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When not to network

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Is there a time not to go networking? Yesterday we had a really busy day in the office, with some tricky issues to sort out. By 5pm I was ready for...

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What’s the best way to network?

  [caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] What do antlers, pink stars, purple suits and stripping off have to do with networking?! They were just some of the props and tactics used yesterday at a networking breakfast...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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