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Why do businesses need a blog?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] It?s amazing how many businesses don?t have a blog, or if they do, it lies neglected and forgotten. Only recently I helped resuscitate a website by rewriting the copy to bring...

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LinkedIn: expanding its marketing use

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Everybody in the business world knows that LinkedIn is the professional social networking site, and that anybody worth their salt should be a member. But it's not just somewhere to put...

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How do you make a great networking impression?

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] I went to a networking lunch earlier this week, where I heard some great one minute introductions. One lady stood up and said that her ideal clients are dead! Then she...

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Social Media: how can it work for you?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] In response to Chantal?s post Is Social Media a Waste of Time?, I felt a need to highlight certain elements of social networking that would make the experience more positive, manageable,...

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Is Social Media a Waste of Time?

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] When I first learnt about Twitter, I heard about how a number of celebrities where using it and how they were telling the world about the mundane things they were getting...

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Can you use a book as a business card?

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] I've been thinking about writing a book for years. What's stopped me so far have been the questions I asked myself, like "Why would anyone want to read what I write?"...

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CSR – An Admin Assistant’s view

[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] How this Administration Assistant became aware of Corporate Social Responsibility:  ?I will set you a challenge? said my boss. ?I would like you to go out into the community, find yourself...

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Successfully use local networks first

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Everybody who has a business strives to be bigger, better and more successful. Of course you do, or why would you be in business in the first place! But I think it's...

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What can you do with your list?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Now you have got your list (read how in my previous post), it?s time to use it to educate, entertain and stimulate your readership to use your business. Even if you...

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Promoting your business through CSR (Corporate Social Responsibility)

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] We?ve been working with a CSR consultant, Jo Sandford from Creating Synergy, to look at what CSR we?ve been doing in our business and what else we can do. Jo knew...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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