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Why You Must Become a Marketing Expert This Year

I’ve been working with coaches, consultants and trainers for more than 20 years and in that time, the really successful clients, the ones who have earned most and had a queue of great clients wanting to...

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Pick a Fight with Your Competitors!

  This month’s Business Book Club book is Rework by Jason Fried & David Heinemeier Hansson and the section that really stood out for me is about competitors. I thought I would share a few of...

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Can You Use Words to Change Minds?

  In my continuous quest for learning I’ve read some very interesting books this year. One of them is “Words That Change Minds” by Shelle Rose Charvet. I heard Shelle speak at a conference in October...

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The Content Triangle

  Content Marketing has been around for a very long time – it just wasn’t always called ‘Content Marketing’. It’s really just about attracting and retaining your clients by consistently creating and curating relevant and valuable...

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What’s the True Secret to a Successful Business?

At the start of this year I joined an online business book club. As well as encouraging me to read a mix of books that I might not usually reach for, and plenty I’d never heard...

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Cold Calling Doesn’t Work!

“I hate cold calling. I don’t like picking up the phone and trying to sell my services by cold calling.” If this is something that you’d ever said to yourself or anyone else, that’s great! And...

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Who Are Your Ideal Clients and What Makes Them Tick?

There are many different ways to promote and grow your business. You can rush around looking for new clients and take on whatever work you can find; or you can decide exactly who you want to...

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Why Ad Hoc Marketing Does Not Work

Have you ever heard me say that ad hoc marketing does not work? I’ve been telling coaches and consultants this for many years now. Every week I remind my clients and audiences that just doing a...

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How Will You Reach Your Business Destination?

When you’re on a journey with your business, you need to start by knowing where you are. Then you look at where you want to go. The next stage is figuring out how you’re going to...

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Book of the Month – Presentations that Resonate and Get Results Part II

40% of my current clients are working with me because they first met me when I was giving a talk, workshop or presentation. I love being on stage, sharing my marketing knowledge. I especially love it...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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