Coming up with new ideas for your content can be challenging, encouraging people to read it is even more of a challenge!

Your story about your business can cut through all the other information that we?re exposed to daily, if it engages people.  One way to do this is to animate your content.  Watch this video from RSA Animate on motivation and drive.  When I first watched it, used as part of another business blog about motivation, I was captivated from the start.  Not only was I taking in the information I was listening to, but subliminally it was having a greater impact on me as I was absorbing it visually too.

You can use this form of presentation across your content platforms: your newsletters, brochures, blogs, training materials.

You don?t have to be a complete tecchie to implement it either.  Software is readily available for everyone to use, these 2 are free:  Movie Xtranormal and Comic strip Pixton.

Each time you?re putting information ?out there? you are attempting to engage with people, in order for them, at some point, to buy from you.  Increase your chances of active engagement with a simple trick of presentation style such as animation – it really can make a difference.